Volume I No. 57
 03-06-03
 "MS...I'm Lost, I Can't See" 
 { aka...MSNBC } 
 author: Vance Cureton
 © Copyright 2003

 Hurry down to your local Walmart boys and girls. You'll need 
 to purchase a new pair of rubber boots. MSNBC has tanked. 
 No...the perennial ratings loser has not hung out the "for sale" 
 sign. Instead the blue suits at MS..."I'm Lost, I Can't See" have 
 decided to get down and dirty, and wallow around in the gutter 
 with FOX News.

 It is official now. MSNBC has turned hard right.

 You'll need those boots now at MSNBC to navigate around in 
 the same dirt and horse+%#ure that's become common-place at 
 FOX News. Arrogant, loud-mouthed guests, who will repeat any 
 old unsubstantiated rumor or say anything about anybody. 
 { Clinton-haters and Jackson-haters, the line starts on the right }
 Guests that would never qualify for a ten minute conversation 
 on "Meet The Press" or "Face The Nation." And outrageous, 
 sanctimonious hosts who behave as if their way is the only way.

 -- And hardly a "real" liberal in sight.

 Here are the names of the new MSNBC hosts. Any doubt which
 way MSNBC is tilting now?

 *Michael Savage
 *Dick Armey
 *Jesse Ventura
 *Joe Scarborough

 No wonder they ran Phil Donahue off. He should be jumping for 
 joy instead of lamenting his firing. Because surely Phil didn't belong 
 in association with this bunch of characters. If the blue suits were 
 going to go this route, why'd they hire Donahue in the first place?
 -- And give him only six months to build an audience.

 MSNBC deserves credit for one thing. When they decided to change
 directions, they didn't go about it half-way. Hey, if you can't beat 'em. 
 Join em. -- But boy did they ever run up the white flag. Has ever a 
 network repositioned itself so radically. - So quickly.

 The current mood of the country, admitedly, is one of coarseness, 
 mean-spiritedness, religious sanctimony, and contempt for those 
 individuals who hold the minority viewpoint. Fox talk show hosts, 
 such as Sean Hannity, and Bill "You Know Damn Well, I'm A 
 Conservative" O'Reilly exploit this national temperment wonderfully. 

 Obviously MSNBC thinks the likes of the abrasive Michael Savage, 
 and the buffoonish Jesse Ventura can do the same thing for their 
 ratings that the likes of Hannity and O'Reilly have managed over 
 at FOX News.

 Liberals tolerate. Conservatives denegrate. This is the main reason
 why conservative talk-radio is a consistent ratings winner. It's not 
 only the message. Which is a legitimate message. But the manner 
 in which the message is delivered to the public. Can anyone say 
 Rush Limbaugh? -- It is a hoot to hear people berated and criticized. 
 And labeled as anti-American or unpatriotic. Or worse yet, referred 
 to in the most sarcastic manner imaginable as left-wing sissies and 
 feminist nazis. 

 My, my, my....

 Conservatives excell at this kind of labeling of political enemies. 
 Liberals simply do not.

 Now that there will be two of these right-of-center news networks. 
 The standards of television journalism will inevitably sink even lower. 
 If Michael Savage succeeds on television - with the same methods 
 and mannerisms he has used on radio - who on earth will Fox News 
 hire to counter him? The thought is too discouraging to even 
 contemplate.

 Again, cable television has proven itself a disappointment. 
 Outrageousness and appealing to the basest of instincts of the 
 audience, is always the first choice of management. Pure entertainment 
 value has won handily over substance and decorum. And the 
 line that once existed between "entertainment" and "news" is 
 no wider across than the blurry orbit of an electron. 

 This wholesale abandonment of the middle by MS...."I'm Lost, I 
 Can't See" is a terrible omen. Who needs Jerry Springer when the 
 same manner of nonsense can be viewed nightly on a cable "news"
 channel.
 

 ReadingPost.Com
 © Copyright 2003

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